Welcome to Curious Ears Research
where we believe every culture group has a story,
and we are their willing sounding board,
building on their unique stories to help you make
successful decisions
Our Whys
We are immigrants to Canada, bi-cultural and now exposed to cultural diversity.
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As such, we know, feel and experience the intricate yet beautiful tapestry of colours that is multiculturalism. We feel there's a dearth of real qualitative researchers who can truly relate.
That's why we're here. At Curious Ears, we want to help you understand and be relevant to this growing segment poised to explode in the very near future.
DESIGN
moderation
INSIGHTs
GENERATION
Our Services
A well-crafted design is the foundation of meaningful research.
Together, we’ll pinpoint the core problem, clarify how the findings will be used, and craft a study approach that delivers real business value.
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We expertly guide consumer engagements via tested techniques that elicit insightful responses.
With our multicultural team, conversations can be conducted seamlessly in multiple languages.
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By leveraging context, cultural cues, and critical thinking, we will collaboratively generate insights and turn them into actionable recommendations that drive smart decisions.
Our Methods
Live Focus Groups and Depth Interviews
Traditional yet never gets old!
Live focus groups and depth interviews give marketers the opportunity to observe participants in real time, capturing authentic reactions and nuanced behaviours that are often missed in other qualitative methods.
While online methods are gaining popularity, the unique social dynamics of group settings and the depth of insight that emerges from in-person discussions ensure that live sessions remain a vital part of the qualitative toolbox.
Online Bulletin Boards
Quick turnaround time and cost-efficient
Our online platform is a flexible blank canvas, customizable to your research needs. Participants complete tasks and activities at their own pace, often in just three days.
Whether testing concepts, ads, or communications, virtually immersing with consumers, or tracking behaviour through diaries and journaling — we’ve got you covered! One platform, endless applications, deeper insights, faster turnaround, and a fraction of the cost of traditional qualitative method.
Cyber Focus Groups and Depth Interviews
Powerful discussions at the comfort of their own home
Video-based sessions make online research feel personal and engaging. Through webcams, participants and the moderator can see expressions and reactions in real time, creating a natural flow of conversation.
Joining discussions from their own environments also helps participants feel more at ease and express what they truly think and feel, without being influenced by others’ body language or reactions.
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Types of Engagements
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Concept development
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Ad assessment
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Communications building
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Consumer profiling
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Brand diagnostics
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Company imagery
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Who we are
We Are Quallies by Heart
The saying that you must walk a mile in someone's shoes is central in what we do. We aim to go deeper beyond the numbers.
It's crucial for us to listen and understand the ‘whys’ of people towards any product, service or message in the context of their experiences, environment and thought processes.
We’re ‘hear’ to partner with you as you take down the path in connecting with your consumers/employees/constituents more deeply.
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Jolivette Lopez
Co-Founder & Chief Listener
“Listening is an art that requires attention over talent, spirit over ego, others over self.”
– Dean Jackson
Hi! I’m so excited to work with you and the many projects you have in min​d. But first, just a little bit about myself.
I bring over 20 years of global research experience across Asia, North America, the Middle East, and North Africa, spanning industries from consumer goods and pharmaceuticals to finance, telecom, non-profits, and government. I started my journey at the Philippines’ largest pharmaceutical company, managing both quantitative and qualitative projects, and later explored the world of qualitative research with agencies like Nielsen and Ipsos.
Together with my dearest friend and research buddy, Linda Mallari, we founded Curious Ears Research to help marketers authentically connect with multicultural audiences.
I am an avid member of the Qualitative Research Consultants Association (QRCA).
When I’m not working on research projects, you’ll find me flying RC planes, racing RC cars, exploring the woods, or baking with my boys — my two gentlemen, who have taught me more about purposeful listening and creative decoding than any classroom ever could.